Michael D. Brown has written Fresh Passion: Get a Brand or Die a Generic
about building your personal brand and achieving success. Michael has developed the Fresh Passion methodology from his own experiences and leadership positions at top companies.
I like the way this book is set up. Each chapter starts with a quote from a famous and successful person such as Steve Jobs and Donald Trump. Each chapter has the six steps, tools and technology advice needed for following each part of the Fresh Passion. There are several worksheets and self assessments to see your progress.
I really like the "Brownie Points" throughout the book. Michael shares real life stories from his own personal experiences. It helps you to understand the ideas and development of the Fresh Passion methods. I like reading about the whole journey, not just the great ending.
I would recommend this book to professionals in any field for the steps and tools to achieving your goals. I find it especially helpful to those who work online. One of the top questions I always hear internet marketers asking is, "Are you branding yourself?" This is a good book to show you exactly how to do it.
More about the author
Michael was the 7th of 10 siblings and very soon was faced with the challenge of being a creative provider for his family. Ambitious for success, hungry for professional growth, and driven to help others, Michael has developed his core values of determination, ambition, and creativity from the lessons he learned with life experiences like his candy business.
Disclosure: I received a copy of this book for my honest review. The opinions expressed are 100% my own based on my observations while reading this book.