July 14, 2010

The World Is Your Marktplace!

I wanted to share with you some interesting Internet World Statistics.

If you were to open a convenience store, you would think long and hard about the store's location. It would not make much sense to open it in a remote area with few customers. When you start a website, every person with online access is a potential customer. Have you ever wondered how many people actually use the Internet? Is it a few hundred thousand, a few million or more?

According to the Internet World Stats website, out of a total 6.5 billion people on the planet, about 1/6th of them go online. That is a staggering 1 billion people! Obviously those who could potentially access your website is less than that since for example not everyone speaks the same language. If you are developing a website in English then you have access to at least 330 million people considering just North America. Of course there are many more English speaking countries so that number is much larger.

In addition, consider that there is still the other 5 billion of the population that does not have online access. Every year more people get access to the Internet as the infrastructure is improving worldwide while the cost of access is decreasing. It might be that growth in North America is slowing down but it is increasing rapidly in less developed countries.  Take a look at internet world stats.

4 comments:

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Aj Carlile said...

Yes, absolutely correct on this post.
Having a website will reach more possible consumers. And this number will possibly double as time goes by since internet has constantly reaching more and more people worldwide. And lets face it, English is a universal language, and with that there is a wide range of consumers that may reach you.

Dan Reed said...

Hi Debi, I wanted to come by and check out your blog site. Good article, I WISH I could get just a small portion of all that available traffic...:) Could you imagine having that here? They are out there, and they are looking...:)
Thanks for the friendship at IMFaceplate and Facebook!
Stop by my site and say hello!

Debi said...

Thanks Dan. I appreciate you stopping by and I'll be heading over to your site shortly.

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